Sir Elton John, Will Ferrell and Hollywood power couple Ben Affleck and Jennifer Lopez were among the celebrities featured in this year’s Super Bowl ads.
Famous names from the film, television and music industries regularly appear in the ads, which can cost up to £8.3 million ($10 million) for a 30-second slot.
About 100 million people tune in to the Super Bowl every year.
It was the highlight of this year’s halftime show Rihannawho performed a series of the most popular hits with the crowd, and revealed that she was pregnant.
Rihanna confirms second pregnancy at Super Bowl
Affleck and Lopez – often called ‘Bennifer’ together by the couple’s fans – appeared in an advert for the coffee and bakery chain Dunkin’ Donuts.
The two married last July almost 20 years after they were last together as a couple.
In Super Bowl ad, Affleck is shown serving unsuspecting drive-thru customers before his wife makes a surprise visit.
“What are you doing here? Is this what you do when you say you’re going to work all day?” she asks him.
The ad follows viral photos of Affleck casually picking up a Dunkin’ Donuts delivery outside his home.
Elsewhere, Sir Elton John, 75, starred in a Doritos commercial with rapper Jack Harlow.
After giving up his rapping career in the advert, 24-year-old Harlow is shown building a hugely successful new reputation as a triangle player – only to be upstaged by legendary singer Sir Elton.
Meanwhile, Bradley Cooper and John Travolta appeared in two separate ads for the T-Mobile phone company.
Travolta was joined by Scrubs stars Zach Braff and Donald Faison, parodying the Summer Nights scene from the 1978 Grease musical.
Cooper starred in another T-Mobile commercial with his mother, in which he trains her for her star look.
“I’ve been nominated for nine of these (Oscars),” he tells her. She replies to him: “But you haven’t won any of them.”
In an ad for GMC cars, Will Ferrell was seen parodying several popular Netflix shows, including The Walking Dead, Bridgerton and Stranger Things.
Many celebrities recreated their iconic roles for the ads that premiered during breaks in the Super Bowl action.
Among them was Ben Stiller, who returned as weak-witted male role model Derek Zoolander in a Pepsi ad alongside Steve Martin.
And Alicia Silverstone reprized her role as Cher Horowitz’s Clueless character in her iconic yellow checked jacket and skirt for online shopping site Rakuten.
Aaron Paul and Bryan Cranston also reprized their Breaking Bad characters for snack brand PopCorners.
The most memorable Super Bowl moments in history
Rock icons Ozzy Osbourne, Joan Jett, Billy Idol and Kiss guitarist Paul Stanley gathered for the first Super Bowl ad for enterprise software company Workday.
As tennis superstar Serena Williams teams up with Succession star Brian Cox on the golf course for beer brand Michelob Ultra.